Customer Success Terminology

Customer Success Terminology

One of the first challenges for anyone new to Customer Success is getting to grips with the terminology. Much of it gets distilled into acronyms that teams rely on day to day. Below is a summary of the key acronyms used across Customer Success and related departments. Health & Retention Revenue Metrics Churn & Expansion … Read more

Why Customer Success Is About the Journey Not Just the Outcome

Why Customer Success Is About the Journey, Not Just the Outcome

Customer Success serves many purposes, fundamentally focusing on the customers desired outcomes in order to delight the customer, grow the customers account and mitigate the risk of churn. While a substantial focus is put onto progressing towards the realisation of customer outcomes, it’s important to remember that the journey is often just as important as … Read more

The importance of coordinating communication

The importance of coordinating communication

Communication is critical in all facets of life. Project Management and Customer Success is no different. Communication keeps stakeholders informed, builds relationships, helps identify risk, surfaces and remediates frustration and highlights new business opportunities. That being said, if it delivers little value or comes in high quantities, it can also result in frustration, even worse … Read more

Use industry events to connect with your customers

Use industry events to connect with your customers

Event’s specific to your business vertical are great opportunities to not only meet new prospects for your Sales and Marketing teams, but also ideal scenarios for your Customer Success team to catch up with existing customers. It is a strategy that I have used for a number of years in multiple sectors and works really … Read more

Improve time to value through workshops

Improve time to value through workshops

This week saw Gainsight’s annual Pulse Everywhere Conference take place. This year broadcasting virtually August Hall, San Fransisco. The conference is usually a physical 3 days event but due to the Covid-19 pandemic, the event was digital. With the exception of a small audience at August Hall where the keynote speeches were broadcast live from. … Read more