How to improve user adoption through Customer Success?

How to improve user adoption through Customer Success?

The success of many businesses is largely dependent on how well their product is adopted. Often companies, particularly Account Manager’s will engage with key stakeholders and key decision-makers. But not necessarily the end-users. This is often a result of business legacy. A relationship was made with the key stakeholders and decision-makers during the sales process. … Read more

How does marketing support Customer Success?

How does marketing support Customer Success?

I often describe Customer Success Journeys as being very much like a boat travelling down river. A river that has many stages, fast currents over rapids, slow straights, random boulders, changes in direction (from little meanders to u-turns) and with occasional choices in paths to take. The traveller understandably wants to get on in their … Read more

How to avoid bill shock with customer success?

How to avoid bill shock with customer success?

The phrase ‘Bill Shock’ was first coined in 2010 and described the reaction a person got when they received a mobile phone bill, much higher than they were expecting. In recent years with the increase of subscription and consumption based pricing, the phrase has migrated over to SaaS. But you can avoid bill shock with … Read more