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Sales

Why the Bowtie Pipeline Is the Future of Sales and Customer Success?

26/10/2025 by James Harding
Why the Bowtie Pipeline Is the Future of Sales?

If you work in Sales, Marketing, Business Development, Customer Success or any role focused on attracting new customers, you’ll be familiar with the concept of the sales funnel. As the name suggests, it’s inspired by a physical funnel: wide at the top to capture as much as possible, narrowing down to a small spout where … Read more

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Publications

Navigating the new UK IoT legislation
What is a TCSM? - The Chartered Institute for IT
Improve time to value through workshops - Customer Think
Bill Shock can threaten your Customer Relationships - Customer Think

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