Progressive ‘Right Time, Right Touch’
My key takeaway from Day 1 of Pulse Everywhere 2020 was Fred Muller’s (@Citrix) revised segmentation approach. An approach away from the traditional three tiered High Touch, Medium/Low Touch, Tech Touch pyramid that we have all become familiar with over the last several years. Migrating to their Progressive ‘Right Time, Right Touch’ segmentation model. This … Read more