MSc, BSc, MBCS, CCSM
During the Covid-19 pandemic I found myself turning more and more to Amazon to purchase items rather than venturing to the supermarket. As well as purchasing electrical’s from Amazon, I found myself utilising Amazon for more home based items that I would usually have purchased at the grocery store. Items such as Batteries, Dvd’s and … Read more
Making sure you add and manage your business listing on Google Maps is critical to ensure you both maximise your exposure and manage your customer reviews. But what if your business already appears on Google maps? Here’s how to claim a business on Google Maps. Claim my business on Google When searching for your business … Read more
GDPR can appear to be somewhat of a mine field. However there are 6 principles of GDPR that if you follow, you won’t be going far wrong. What are the 6 principles of GDPR? The six core principles of GDPR Data collected must be for “SPECIFIC” and “EXPLICT” purposes? Data must be “ACCURATE” and “MAINTAINED”. … Read more
A few week’s back I attended a really good webinar being hosted by Client Success with guest speaker Dave Jackson, CEO of TheCustomer.Co. Dave’s presentation was titled, ‘How human psychology impacts Customer Success‘. During the presentation, Dave gave out many great nuggets on this topic, but the one that resonated most with me was the … Read more
My takeaway from day two of #PulseEverywhere. “Don’t share the data, share the story” from Sarah Anderson’s session, “How I drive Adoption with Gainsight PX.” In today’s businesses we have largely moved towards becoming ‘Data Driven Businesses’. Although this is certainly important, it is important to remember, data triggers emotion, and data needs to be … Read more
My key takeaway from Day 1 of Pulse Everywhere 2020 was Fred Muller’s (@Citrix) revised segmentation approach. An approach away from the traditional three tiered High Touch, Medium/Low Touch, Tech Touch pyramid that we have all become familiar with over the last several years. Migrating to their Progressive ‘Right Time, Right Touch’ segmentation model. This … Read more