MSc, BSc, MBCS, CCSM
A few week’s back I attended a really good webinar being hosted by Client Success with guest speaker Dave Jackson, CEO of TheCustomer.Co. Dave’s presentation was titled, ‘How human psychology impacts Customer Success‘. During the presentation, Dave gave out many great nuggets on this topic, but the one that resonated most with me was the … Read more
My takeaway from day two of #PulseEverywhere. “Don’t share the data, share the story” from Sarah Anderson’s session, “How I drive Adoption with Gainsight PX.” In today’s businesses we have largely moved towards becoming ‘Data Driven Businesses’. Although this is certainly important, it is important to remember, data triggers emotion, and data needs to be … Read more
My key takeaway from Day 1 of Pulse Everywhere 2020 was Fred Muller’s (@Citrix) revised segmentation approach. An approach away from the traditional three tiered High Touch, Medium/Low Touch, Tech Touch pyramid that we have all become familiar with over the last several years. Migrating to their Progressive ‘Right Time, Right Touch’ segmentation model. This … Read more
Movement for Good has announced that during the first half of its 2020 Campaign it is giving away £1000 to 500 different charities. To be eligible you need to be a registered charity within the United Kingdom or the Republic of Ireland. In total 500 nominated charities to receive £1000. Who are Movement for Good? … Read more
If you are a UK registered charity you could be eligible for a grant of up to $10,000 a month to spend on Google Ads. Google ads grants for charities provides registered charities all over the world with grants to use on text based adverts on their platform. If you have registered charity status and … Read more
Since Google launched its ‘Digital Garage‘ back in 2015, the platform and range of courses and has continued to evolve. The suite now offers 126 Free Google courses with Google accredited certification. The first course added to the platform, ‘Fundamentals of Digital Marketing’, remains the flagship and most popular course. The course takes around 40 … Read more